Curology x CVS Pop-up
Skincare giant, Curology, hired MAP360 Collective to concept and activate a unique pop-up to give away samples and meet with real Dermatologists in collaboration with CVS Pharmacy.
Our first round of ideation revolved around custom vehicles, as the Curology team wanted to insure the pop-up could mobilize across the country as necessary.
These thought-starters were rough but illustrated a solid understanding of the client’s needs.
Initial Thoughts
First Round of 3D Renders
Once confirmed for the project, we created 3D renders to accurately assess user flow, materials, design, and cost. This helped the client visualize the space and grasp our vision. Our final proposal offered two options: a glass-walled truck as the “Doctor’s Office” or a more compact, affordable bicycle cart with fewer vanity seats.
Curology approved our proposal and requested the glass truck build. With the help of Marc Cuvin, the design was refined to optimize flow and budget. The next concepts blended elements of a doctor’s office and a cosmetics store, with a glowing logomark on the back wall and minimal exterior signage, replacing the large wall from the initial round.
Round 2!
Following the completion of the last set of renders, we addressed key budgetary concerns and made adjustments to finalize the designs. As part of the ground signage, we included A-frame signs as well as a custom, life-sized product bottle, which added a unique and interactive element to the overall display. These final touches helped ensure the design aligned with both the brand's aesthetic and practical considerations, staying within budget while maintaining visual impact.
Final Renders
The final build was launched outside various CVS Pharmacy locations across Dallas, TX, as part of a strategic activation campaign. Positioned in high-traffic areas, the installation attracted significant attention from passersby, creating a buzz around Curology's products.
The engaging design and on-site experience not only enhanced brand visibility but also encouraged customers to explore the product range.
As a result, there was a notable increase in Curology product sales at the CVS locations where the activation took place, demonstrating the effectiveness of the campaign in driving both interest and in-store purchases.
