Colleen Hoover
The goal of this project was to elevate Colleen Hoover’s status from a TikTok sensation to a New York Times bestselling author and a nationally recognized figure in the literary world. The aim was to target a more mature and diverse audience while continuing to boost sales of her outstanding Atria collection, focusing on women aged 18 and older, particularly those 35 and up.
Brand Guideline & Re-brand Proposal
Conclusion
Though we weren't ultimately chosen for this project, our team's hard work and creative vision earned us a spot among the top three proposals considered by Atria Books. We're incredibly proud of the bold, strategic approach we took to elevate Colleen Hoover's brand. The dedication, passion, and innovation that went into this project exemplify our commitment to delivering exceptional results. This experience has only strengthened our resolve to push boundaries and continue crafting impactful, audience-driven solutions. We’re excited to bring this same energy and expertise to future projects!