Paradox Museum

For this motion graphics project, the challenge was to blend typography and messaging with dynamic motion to enhance the illusionary experience. Abstract visual elements were brought to life through a mix of smooth and erratic motion, effectively communicating the brand's voice while making the messaging and calls-to-action stand out. The motion graphics were showcased on digital screens at the American Dream Mall, on billboards along Highway 95 in East Rutherford, NJ, and digital panels at the Las Vegas South Premium Outlets.